Visual hierarchy is important in design because it boosts the user experience and leads the user attention

Your No.1 priority is to make your primary action (aka CTA) prominent.

In this case, the button that initiates the booking process is the main CTA.

Then you need to make text readable & distinguish element types. eg. Tags must not look like the primary button.

Play with text attributes (weight, size, line height) to hack visual attention & hierarchy.