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Prioritize UX

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Instagram recently launched Shop.

The decision to place it at the position of the Activity tab is not random...

More reachable since it's in the Thumb Zone
More accidental clicks bc users will reach for the activity tab

This might lead to better conversions but make the user experience x10 worse.

10 annoyed users are far worse than an extra customer.

‹ User Hate Surprises

Hack Visual Hierarchy ›

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Hack Visual Hierarchy

Hack visual hierarchy with these simple hacks: • Reduce the opacity of secondary info • Use bold font-weight to emphasize • Scale your title's size by a fixed ratio (eg x1.25) • Arrange elements to the left side (for LTR users) • Group together relevant elements

Hack Visual Hierarchy

Visually Separate Elements

Prefer to visually separate menu sections with whitespace. Whitespace makes the UI look cleaner and request less cognitive effort from the user.

Visually Separate Elements

Prefer to visually separate menu sections with whitespace. Whitespace makes the UI look cleaner and request less cognitive effort from the user.

Visually Separate Elements

Prefer to visually separate menu sections with whitespace. Whitespace makes the UI look cleaner and request less cognitive effort from the user.