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The Gutenberg Principle

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What is The Gutenberg Principle or Z-pattern layout in UI design?

The Gutenberg Principle (aka Z-Pattern Layout) states that users' eyes travel according to a Z-shaped path from the top-left area to the bottom-right area.

How the Gutenberg Principle can help us

It's a good practice to place your CTA at the end of this flow to lead users to take action.

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Delete Modal

Pay extra attention to your buttons' copies. Avoid generic out-of-context copies, like 'Yes' or 'No'.

Delete Modal

Pay extra attention to your buttons' copies. Avoid generic out-of-context copies, like 'Yes' or 'No'.

Delete Modal

Pay extra attention to your buttons' copies. Avoid generic out-of-context copies, like 'Yes' or 'No'.

Align Uneven Elements

Always try to de-emphasize dangerous actions like deletion. Even if you set the spacing between the elements to be the same, the visual result seems off.

Align Uneven Elements

Always try to de-emphasize dangerous actions like deletion. Even if you set the spacing between the elements to be the same, the visual result seems off.

Align Uneven Elements

Always try to de-emphasize dangerous actions like deletion. Even if you set the spacing between the elements to be the same, the visual result seems off.

De-emphasize Dangerous Actions

Always try to de-emphasize dangerous actions like deletion. You have to prioritize the default action instead of the dangerous/irreversible one.

De-emphasize Dangerous Actions

Always try to de-emphasize dangerous actions like deletion. You have to prioritize the default action instead of the dangerous/irreversible one.

De-emphasize Dangerous Actions

Always try to de-emphasize dangerous actions like deletion. You have to prioritize the default action instead of the dangerous/irreversible one.