The Gutenberg Principle

The Gutenberg Principle

The Gutenberg Principle

What is The Gutenberg Principle or Z-pattern layout in UI design?

The Gutenberg Principle (aka Z-Pattern Layout) states that users' eyes travel according to a Z-shaped path from the top-left area to the bottom-right area.

How the Gutenberg Principle can help us

It's a good practice to place your CTA at the end of this flow to lead users to take action.

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如果您正在招募一位具备复杂系统经验与商业化思维的产品设计师,欢迎与我联系。

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