Personalize the landing page's content based on user's location, when it's applicable.
It can be as easy as displaying their country's flag or their first name on emails & copies.
In this example, Splitbee, an web analytics service, shows your country's flag and information about your session & device.
It's the perfect live demo for their product and help you trust them since you understand that their product works perfectly.
Personalize Content
Personalize the landing page based on user's location, when it's applicable.
Overlay Modal to Hint Your Product
Spark curiosity when you ask the "big" questions (eg. signup, upgrade).
Offer Easy Migration
When you build a product in an established market, it's obvious that many potential customers will already use another similar product.