Your website needs to prompt users to scroll to communicate your product's value better.
Especially when the header content is not enough to describe your product's value.
A simple hack to prompt users to scroll is by showing them a glimpse of the next section.
In that way, the user knows there is more information on the site and becomes curious to explore it further.
Highlight The Best Offer
Always highlight your best pricing plan and make it pop out. In that way, you help users identify the most used plan and you promote your top offer. It's a win-win situation.
Avoid Fullwidth Paragraphs
Long lines can bore users and create readability problems. Fix it by limiting the line's width between 500px and 700px.
Make Cards Look Clickable
In many cases, cards fail to indicate that they're clickable. Designers omit CTA buttons and only count on the user's experience or/and, hover effects.