Designer
Designer
Designer
SongChuan
SongChuan
SongChuan
planificatrice
planificatrice
12 years of product design experience, specializing in complex systems and commercial products.From strategy to execution, I build clear information architectures and scalable experience systems designed for growth.
Work.
Work.
Work.
With 12 years of experience in product design, I focus on complex systems and commercial product development. I approach design from a business-driven perspective, crafting structured information architectures and refined visual systems that balance experience quality with sustainable growth.
With 12 years of experience in product design, I focus on complex systems and commercial product development. I approach design from a business-driven perspective, crafting structured information architectures and refined visual systems that balance experience quality with sustainable growth.
With 12 years of experience in product design, I focus on complex systems and commercial product development. I approach design from a business-driven perspective, crafting structured information architectures and refined visual systems that balance experience quality with sustainable growth.
Good design is not just about aesthetics — it must stand up to business validation.
Good design is not just about aesthetics — it must stand up to business validation.
What I Deliver.
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UX / UI Product Design
Starting from business objectives, I translate complex requirements into clear information architecture and interaction flows. Through user research, workflow optimization, and visual system design, I deliver high-fidelity, production-ready product experiences. Ideal for: complex systems, enterprise platforms, growth-driven products
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UX / UI Product Design
Starting from business objectives, I translate complex requirements into clear information architecture and interaction flows. Through user research, workflow optimization, and visual system design, I deliver high-fidelity, production-ready product experiences. Ideal for: complex systems, enterprise platforms, growth-driven products
01
01
02
03
04
05
06
UX / UI Product Design
Starting from business objectives, I translate complex requirements into clear information architecture and interaction flows. Through user research, workflow optimization, and visual system design, I deliver high-fidelity, production-ready product experiences. Ideal for: complex systems, enterprise platforms, growth-driven products
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Commercial & Growth Design
Focused on conversion and retention optimization, I leverage data insights and user behavior analysis to continuously improve product efficiency and business performance. Impact: Conversion / Retention / Engagement
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Commercial & Growth Design
Focused on conversion and retention optimization, I leverage data insights and user behavior analysis to continuously improve product efficiency and business performance. Impact: Conversion / Retention / Engagement
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Commercial & Growth Design
Focused on conversion and retention optimization, I leverage data insights and user behavior analysis to continuously improve product efficiency and business performance. Impact: Conversion / Retention / Engagement
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Complex Systems & Backend Design
Specialized in structured product design and multi-role system architecture. Through modular and scalable design frameworks, I enhance usability, clarity, and cross-team efficiency. Ideal for: fintech systems / admin dashboards / data platforms / SaaS products
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Complex Systems & Backend Design
Specialized in structured product design and multi-role system architecture. Through modular and scalable design frameworks, I enhance usability, clarity, and cross-team efficiency. Ideal for: fintech systems / admin dashboards / data platforms / SaaS products
03
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02
03
04
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06
Complex Systems & Backend Design
Specialized in structured product design and multi-role system architecture. Through modular and scalable design frameworks, I enhance usability, clarity, and cross-team efficiency. Ideal for: fintech systems / admin dashboards / data platforms / SaaS products
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Brand & Visual System Development
I build cohesive and scalable visual systems that strengthen brand recognition and ensure product consistency, creating long-term brand equity. Deliverables: Design Systems / Visual Guidelines / Brand Frameworks
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Brand & Visual System Development
I build cohesive and scalable visual systems that strengthen brand recognition and ensure product consistency, creating long-term brand equity. Deliverables: Design Systems / Visual Guidelines / Brand Frameworks
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Brand & Visual System Development
I build cohesive and scalable visual systems that strengthen brand recognition and ensure product consistency, creating long-term brand equity. Deliverables: Design Systems / Visual Guidelines / Brand Frameworks
04
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Design Systems & Workflow Optimization
I help teams establish reusable design methodologies and structured workflows, improving collaboration efficiency and product delivery quality. Ideal for: design team upgrades / process restructuring / design management
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Design Systems & Workflow Optimization
I help teams establish reusable design methodologies and structured workflows, improving collaboration efficiency and product delivery quality. Ideal for: design team upgrades / process restructuring / design management
05
01
02
03
04
05
06
Design Systems & Workflow Optimization
I help teams establish reusable design methodologies and structured workflows, improving collaboration efficiency and product delivery quality. Ideal for: design team upgrades / process restructuring / design management
05
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Strategy Consulting & Product Co-Creation
I collaborate in early-stage product strategy discussions, providing systematic design support across user value, business logic, and product architecture. Ideal for: product redesign / new ventures / business transformation
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Strategy Consulting & Product Co-Creation
I collaborate in early-stage product strategy discussions, providing systematic design support across user value, business logic, and product architecture. Ideal for: product redesign / new ventures / business transformation
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Strategy Consulting & Product Co-Creation
I collaborate in early-stage product strategy discussions, providing systematic design support across user value, business logic, and product architecture. Ideal for: product redesign / new ventures / business transformation
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Software Tools I Use.
Figma
Adobe XD
Sketch
Framer
Photoshop
Illustrator
Axure RP
ProtoPie
Premiere
Jitter
CapCut
Blander
HTML
