The biggest struggle with a landing page is to communicate clearly your value.
People care the most about making their job quicker, saving money, or/and making more money.
A simple way to hack this is by adding calculators that show concrete numbers about the value you provide.
Tip: Use an analytics service like Hotjar that track mouse moves to find out which is the most common slider value.
Use Red on Important Actions
Highlight important actions with the red color (aka danger zones).
Use Real Mockups
Real catchy mockups can make a huge difference on your landing page.
Use More Numbers
Back up your offer with compelling numbers to make people trust you. It's needless to say that all these numbers must be real!