Use faces to cleverly direct people to your important content.
Human faces looking at your core information or/and CTA leads people to look in the same direction. That happens because people follow the lines of sight of others out of curiosity.
Many products utilize our natural tendency for curiosity to hack visual hierarchy.
Cute Branding Helps
Make people fall in love with your brand Even simple branding can engage and hook people. Connect your product with a visual character (or image) to make your brand more personal and create emotions.
CTA Copy Matters
Avoid generic copies for your main CTA buttons. Instead, use actionable verbs (like "Get", "Start", "Create" etc) and highlight the reason why a user should take the next step (aka convert).
Before-After Visuals
Always try to use before/after visuals for your landing page (if it's applicable).