INDUSTRY:
Enterprise Services
CLIENT:
Scrow Team
YEAR:
2024
SERVICE:
UI/UX Design&Brand
Scrow Web & Mobile Interface Design
About.
Scrow is an enterprise-grade SaaS platform dedicated to enhancing task management and team collaboration efficiency, designed to help medium and large enterprises optimize project workflows and elevate cross-departmental collaboration experiences.
Amid accelerating enterprise digitalization, Scrow aims to lower the learning curve through more intuitive and efficient interface design, transforming complex team management into a simple, organized, and enjoyable process.
The project objective is to build a product system that balances functional depth with visual clarity. From information architecture and interaction logic to brand visuals, it comprehensively elevates the product's professionalism and usability.
Challenge.
1.Organizing Complex Information Structures and Achieving Visual Hierarchy Balance — The platform integrates multi-dimensional functions including task assignment, progress tracking, file sharing, and team communication. It must deliver efficient information display and operational experiences within limited space.
2.Interaction Design for Enhanced Operational Fluidity — Distinct task logics exist for different roles (administrators, members, visitors) within the system. Dynamic interfaces and intelligent prompts optimize user pathways.
3.Integrating Brand Identity with Functionality — The design must embody the professionalism and reliability expected of enterprise-grade SaaS while maintaining a light, modern visual atmosphere. This approach prevents an overly “tool-like” feel that could create distance.
Result.
Ultimately, we developed a comprehensive visual and interactive framework for Scrow:
• Unified information architecture: Restructured task and project hierarchies to ensure users quickly grasp system logic;
• Efficient interaction experience: Enhanced intuitiveness through dynamic cards, modular layouts, and progressive guidance;
• Refreshed visual language: Employed neutral tones paired with brand blue as primary colors to create a professional yet approachable interface style;
• Enhanced brand consistency: Standardized icons, typography, buttons, and graphic components to form an extensible design system.
The new design significantly improved Scrow's usability and brand recognition. User efficiency in task creation and collaboration workflows increased by approximately 30%, and the overall product experience received high praise from client teams.
