Your design, and mostly your buttons, need to be consistent thought the user interface.
Keep this in mind especially for the header (hero) section.
Don't confuse your visitors with different buttons in styles and copy.
For almost all cases, you only need a single primary CTA for your top screen.
Direct User Attention with Media
Leverage visuals to direct user's attention As humans, we tend to follow another person's line of sight.
Prompt User to Scroll
Your website needs to prompt users to scroll to communicate your product's value better.
Highlight The Best Offer
Always highlight your best pricing plan and make it pop out. In that way, you help users identify the most used plan and you promote your top offer. It's a win-win situation.