INDUSTRY:
Blockchain&WEB3
CLIENT:
Zero
YEAR:
2023
SERVICE:
UI/UX
About.
As an emerging technology company, ZERO specializes in empowering businesses to achieve operational intelligence through AI technology and data systems.
During its brand upgrade phase, ZERO aims to showcase its innovative, reliable, and forward-thinking brand identity through a completely revamped website visual and interactive system. This ensures users experience the warmth and power of technology at every moment of their visit.
Our goal extends beyond merely “designing a website”; we strive to create a digital experience platform that allows users to intuitively grasp the brand's philosophy.
Challenge.
During the design process, we focused on addressing the comprehension barriers and usability challenges associated with Web3 products. Through analogies, interactive flowcharts, and terminology prompts, we enabled non-technical users to easily grasp complex concepts like public blockchains and smart contracts.
Simultaneously, we struck a balance between security and convenience: by implementing progressive onboarding and multi-factor authentication mechanisms, we ensured the safety of user assets while optimizing the interaction experience. This approach enhanced the system's overall trustworthiness and fluidity.
