Links are important and you need to treat their appearance nicely.
Many times a traditional button works better than a single link.
Especially if the link is not on a header, footer, or the body of an article.
Always make the copy actionable and hint at the action they initiate.
Use Consistent Buttons
Your design, and mostly your buttons, need to be consistent thought the user interface.
Direct User Attention with Media
Leverage visuals to direct user's attention As humans, we tend to follow another person's line of sight.
Prompt User to Scroll
Your website needs to prompt users to scroll to communicate your product's value better.