INDUSTRY:
Finance
CLIENT:
JingzhaoRuihe
YEAR:
2023
SERVICE:
UI/UX,Brand
About.
India's credit market faces strong demand, particularly among individuals and micro-enterprises, who often encounter cumbersome application processes, slow approvals, and difficulties in accessing funds. The FocusKash team identified this market pain point in India and launched a credit app design project targeting the Indian market. Their goal is to leverage the FocusKash platform to provide convenient credit services, break down traditional credit process barriers, and make credit access more efficient.
Challenge.
Adapting to India's Local Financial Landscape: India's financial markets operate under unique regulations, credit systems, and payment methods. Aligning the platform with these local financial conditions presented a significant challenge. The team conducted in-depth research into India's financial regulatory policies and established partnerships with local payment processors and credit assessment agencies. This enabled the platform to achieve compliance and efficient operations within India.
User Habits and Trust Building: User habits vary across different regions in India, and users often harbor trust concerns toward foreign credit platforms. The key challenge lies in designing solutions that align with Indian user habits and build trust. The design process involved thorough research into app usage habits across Indian regions to optimize interface interaction logic. Simultaneously, the platform highlighted its security measures (such as data encryption and displaying partnerships with well-known local institutions) and adopted localized customer support methods to foster user trust.
